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Issue · Agentic web
Machines now generate more web traffic than people. Here's the playbook for getting found, chosen, and measured in the agentic web…
Deep dives and practical guides on putting AI to work across creative, attribution, automation, and growth.
In an automated ad account, every significant edit resets a costly learning phase and most daily swings are noise. The winning move is disciplined restraint.
Read the guide →On July 1 Google's rewritten terms made AI-generated ads the default and put the liability on you. Audit what it is generating and set the controls.
Read the guide →Price is the highest-leverage profit lever most teams never measure. Measure willingness to pay and build price tiers around it instead of guessing the number.
Read the guide →Optimizing creative for clicks strips the brand assets that get an ad attributed to you. Score creative on asset strength and correct attribution, not CTR.
Read the guide →Cookies are gone and contextual is back. The lever is emotional receptivity, not keywords. Test it on your own conversions before trusting the vendor numbers.
Read the guide →AI can now simulate your buyers on demand. Synthetic personas pass a gut check and can still be wrong, so use them as a hypothesis engine, not as evidence.
Read the guide →Your best-ROAS channels mostly harvest demand that already exists, they do not create it. Measure created versus harvested with share of search.
Read the guide →A predictable share of paid clicks dies to page speed and form friction before converting. Fix the conversion denominator, not your audience.
Read the guide →Score segmentation on incremental lift per segment via holdout, not personalized versus generic. On that test most micro-segmentation loses money.
Read the guide →Each skill turns a routine marketing job into one Claude run. Grab the free kit and install once.
A free Claude skill that decides whether to touch an automated ad account instead of editing on instinct. It prices your past tinkering from change history, gates edits against daily variance, enforces an intervention protocol, and audits the inputs that actually move the account.
Get the free kit →Turns your Google Ads setup into a governance audit, what AI is generating to review, the controls to check by campaign type, a brand and claims flag, and a review cadence.
Get the free kit →A free Claude skill that scores your pricing on willingness to pay instead of a guess. It designs and reads van Westendorp and Gabor-Granger surveys, estimates price elasticity, simulates good-better-best tiers, and tells a price problem from a value problem.
Get the free kit →A free Claude skill that scores your creative on distinctive-asset strength and correct attribution instead of CTR. It audits how early your brand codes appear, designs a Fame and Uniqueness test, diagnoses distinctiveness versus message, and writes a brand-code spec for AI variants.
Get the free kit →Turns a campaign, audience, and goal into a receptivity brief, the emotional states and environments to target, contexts to exclude, and a clean test against your baseline.
Get the free kit →Turns your real audience data and a decision into ranked synthetic-persona hypotheses, with confidence flags, a bias check, and a required validation plan.
Get the free kit →A free Claude skill that computes your share of search and extra share of search from Google Trends, classifies your spend as demand capture or creation against the 60/40 benchmark, and separates the demand you created from the demand you harvested.
Get the free kit →A free Claude skill that builds your load-time-to-conversion and field-count-to-abandonment curves with a dollar value per second and per field, diagnoses the slow LCP element and the bleeding form field, and ranks fixes by impact.
Get the free kit →A free Claude skill that scores a segmentation on incremental lift per segment against a holdout, runs the power calculation, ranks segments by Qini, and tells you which to keep, merge, or revert to a generic experience.
Get the free kit →Normalizes your campaign exports from across ad platforms into one view, pacing flags, anomalies, and a reallocation list you approve.
Get the free kit →Turns the Reddit threads you bring it into a map of your category, buying questions, objections, brand sentiment, and a split earned and paid action list.
Get the free kit →A free Claude skill that computes true inbox placement by provider, models engagement decay on clicks not opens, builds a recency-based sunset policy, and parses DMARC aggregate XML so you can move safely to enforcement.
Get the free kit →Turns your SKU and promo export into a policy for selling to AI agents, what is agent-eligible, the margin floor, and the promos to suppress, ranked by revenue.
Get the free kit →A free Claude skill that scores a promotion on incremental contribution margin instead of ROAS, runs the breakeven, estimates discount elasticity, designs a holdout, and ranks who to target with uplift.
Get the free kit →A free Claude skill that plots your cohort retention curve to separate a fixable onboarding problem from a dead product, finds your activation metric by correlation, scores early-churn risk, and drafts persona-branched onboarding nudges.
Get the free kit →A free Claude skill that fits a saturation curve to your channel spend and conversions, computes marginal CAC at current spend, finds where a channel stops paying off, and allocates budget across channels by equalizing marginal returns.
Get the free kit →Scores each ASIN in your Amazon catalog for how legible it is to an AI shopping assistant, then returns a fix list ranked by ad spend.
Get the free kit →A free Claude skill that sizes an A/B test, computes the sample and duration it needs, picks a defensible minimum detectable effect, and generates a bold challenger worth testing.
Get the free kit →A free Claude skill that audits how often AI engines cite your brand versus competitors, maps each gap to a content, credibility or entity cause, and drafts the answer capsules and triples that get cited.
Get the free kit →Turns your funnel and offer into a ChatGPT Ads conversion setup, an event map, a Conversions API payload spec with hashed identifiers and dedup keys, and a pixel-versus-CAPI call per event.
Get the free kit →A free Claude skill that scans your Ads Manager export by creative ID, flags fatiguing creatives with evidence, separates fatigue from saturation, and sets a refresh and spend-matched testing plan.
Get the free kit →Audits a Google Ads export, flags budget-limited Target CPA and Target ROAS campaigns that are over-delivering, and recommends a reset target before the August 17 change.
Get the free kit →A free Claude skill that designs an incrementality test for any paid channel, picks matched control markets, sizes the holdout by power analysis, and reads the lift into iROAS, iCAC and a clear reallocation call.
Get the free kit →Scores your Meta lead-form leads against your ICP, returns qualify or disqualify with a reason, and drafts a first Messenger or WhatsApp reply in the lead's language.
Get the free kit →A free Claude skill that turns your product catalog into a spec-compliant OpenAI ChatGPT Ads feed, plus a QA report of every row that would fail before you upload. Export your CSV, hand it to Claude, done.
Get the free kit →AI for marketing is the use of artificial intelligence to plan, create, target, and measure marketing work. In practice that means generating and testing creative, personalizing campaigns, automating repetitive workflows, and attributing results across channels. Used well, it helps small teams ship faster and make budget decisions backed by data rather than guesswork.
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