The skill
Install once. Bring a campaign, audience, and goal and get a receptivity map, an environment plan, an exclusion list, and a skeptical test design.
What's inside
Three files, one job: buy the mood, then prove it
Built for performance marketers and media planners, not neuroscientists.
Install guide
A two-minute setup, plus what to bring so the brief is sharp and the emotional states are tied to why people buy.
Plan B prompt
No skills access? Paste the included prompt into any Claude chat with your campaign. Same rules, same test discipline, zero setup.
How it works
Three steps, from a campaign to a receptivity brief you can test.
Step 1Describe the campaign and goal
Say what you are advertising, who it targets and the mindset they are in, and the conversion metric that actually matters.
Step 2Get the brief
The skill names the emotional states where your message lands, maps buyable environments and moments, and lists the contexts to exclude, including keyword matches in the wrong mood.
Step 3Test before you scale
It designs a clean test against your standard contextual buy, judged on your conversion metric. If receptivity moves it, scale. If it only moves brand lift, keep it in the brand budget.
It treats emotional-context targeting as a lever to test, not a proven win, and it never presents brand lift as conversion. The environment plan is buyable on any contextual platform, not tied to one vendor.
How to plan contextual targeting around receptivity
As third-party cookies disappear, contextual targeting is back, but matching keywords and categories is a blunt instrument. The lever that moves results is receptivity, whether the environment has your audience in a state where the message lands. This free Claude skill turns a campaign into a plan built on that idea, and a test to prove it on your own funnel.
Why keywords are not enough
Keyword and category matching puts your ad next to relevant words with no sense of whether the reader is focused, stressed, or checked out. Receptivity asks a better question. is the reader in a moment where this message fits how they feel and what they care about. When the emotion of the ad matches the emotion of the environment, attention is higher and the message is easier to absorb.
What the skill produces
It derives one to three target emotional states from why someone would buy, not from feelings that sound nice, and justifies each. It maps the content topics, moments, and formats that carry those states, described so you can buy them on any contextual platform. It lists the contexts to exclude, including relevant pages in the wrong mood and brand-safety risks. And it designs a test.
Why the test is judged on conversions
Most industry evidence for emotional context is brand lift and attention, which is not the same as conversion. A lift in awareness is not a lift in sales. The skill designs an emotional-context buy against your standard contextual buy, same creative and budget, with a clean split and a conversion metric as the deciding read, so you learn whether receptivity actually moves your outcome before you scale.
Why now
Contextual is having a second life as the identifiers that replaced it fail, and platforms are racing to sell emotional and attention signals as the upgrade. The smart move is to take the real idea and prove it yourself while the tactic is cheap. The full background, including how to read the vendor numbers, is in the source article, The New Contextual Lever Is Emotional Receptivity, Not Keywords. Test It Before You Trust the Numbers.
Who it is for
Performance and growth marketers buying contextual or planning for a cookieless setup, media planners moving beyond keyword targeting, and anyone who wants the upside of emotional context without taking the launch numbers on faith.