The skill
Install once. Bring your campaign types and asset groups and get a generation inventory, a controls checklist, a claims flag, and a review cadence.
What's inside
Three files, one job: govern what the AI generates
Built for performance marketers and agencies, not compliance lawyers.
Install guide
A two-minute setup, plus what to bring so the audit reflects your account and the copy review runs against your real brand rules.
Plan B prompt
No skills access? Paste the included prompt into any Claude chat with your setup. Same rules, same accountability frame, zero setup.
How it works
Three steps, from your account setup to controls and a cadence.
Step 1Describe your account
Say which campaign types you run and how spend splits, and paste your asset groups or the auto-generated copy in use.
Step 2Get the audit
The skill inventories what AI is generating, gives the exact controls to check by campaign type, flags auto-generated copy against your brand and claims, and checks your exclusions.
Step 3Set controls and a cadence
Turn the delegated calls back into reviewed ones, keep automation where it works, and put a recurring check on the calendar.
No connection to your Google Ads account. You bring the setup, the skill builds the audit. It governs where risk is real rather than turning off automation that works, and it never removes your accountability for AI-generated output.
How to govern AI-generated ads in Google Ads
Since July 2026, Google's terms let its AI format, select, and generate your ads, targets, and destinations by default, and you remain accountable for what it produces. This free Claude skill turns your account setup into a governance audit, so you know exactly what the AI is generating and can bring the calls you did not make back under review.
What the new terms changed
The mechanics are not new. Performance Max has generated assets and expanded audiences for years. What changed is the framing. automation is now the default authorization rather than an option you switch on, and the terms are explicit that you are responsible for reviewing, approving, editing, and removing anything the AI generates. The healthy response is neither panic nor a shrug, it is governance.
What the audit produces
It inventories the AI-generated elements likely active for your campaign types, gives a controls checklist with the recommended state and where each setting lives, flags any auto-generated copy you supply against your brand voice and approved claims, checks your audience exclusions and suppression, and sets a review cadence sized to spend. It works on what you supply and never invents what is in your account.
Which controls to check
The audit names the specific settings, not vague advice. Automatically Created Assets can be turned off, Final URL Expansion can send traffic to pages you did not choose and can be restricted, and audience exclusions and suppression need to be active and correctly scoped. It maps the highest exposure to Performance Max and Demand Gen, where Google generates the most on your behalf.
Why now
On July 1, 2026, every account was bound to the revised terms automatically, with no acceptance step. Most advertisers never consciously chose to delegate creative, destination, and audience decisions to a model, and now their name is on the results. The full background is in the source article, Google's New Terms Let Its AI Write Your Ads by Default. The Liability Is Yours.
Who it is for
Ecommerce and performance marketers running Google Ads, agencies governing client accounts, and anyone running Performance Max or Demand Gen who wants to know what the AI is generating and keep control of brand, claims, and destinations.