AI for Marketing
Free Claude skill

Reddit Is Where Buyers Check What AI Tells Them. Know What the Threads Say.

Nearly half of shoppers verify AI recommendations on Reddit before buying. Paste in your category's threads and this free Claude skill maps the buying questions, the objections, your sentiment versus rivals, and where to show up, earned and paid.

NP Name Placeholder Head of Brand
We knew buyers were checking Reddit but had no read on what the threads actually said. This mapped the recurring objections and showed our sentiment was sinking in two high-intent subreddits we were ignoring. We replied honestly where it counted and stopped guessing.
NP u/name_placeholder r/marketing
Pasted in a batch of threads for my category and got back a clean theme table plus a triage of buying versus reputation posts. The earned and paid split meant I knew where an honest comment fit and where a Shopping Listing Ad fit.
NP Name Placeholder @handle_placeholder
It ranked the high-intent threads where we were absent right to the top. Found three comparison posts deciding our category that we had no presence in. No scraping, no fake reviews, just what the threads said.
What's inside

Three files, one job: read the threads that gate the sale

Built for growth, brand and community teams, not data scientists.

The skill

Install once. Give your brand, category, and competitors, paste the threads, and get a theme map, a thread triage, and a split earned and paid action list.

Install guide

A two-minute setup, plus how to gather a representative set of threads so the map is sharp.

Plan B prompt

No skills access? Paste the included prompt into any Claude chat with your threads. Same rules, same split output, zero setup.

How it works

Three steps, from gathered threads to a split action list.

Step 1Gather the threads

Search Reddit for your category and copy the threads where people compare options, ask what to buy, or discuss your brand and competitors.

Step 2Hand them to Claude

Add your brand and competitors. The skill extracts recurring themes, triages each thread for intent, and reads sentiment against your rivals.

Step 3Act on the split

Back comes an earned list, where an honest reply or a genuine Redditor Highlight helps, and a paid list, where Shopping Listing Ads fit a buying thread.

No connection to Reddit. The skill works only on the threads you supply, never invents quotes or sentiment, and never recommends fake reviews. Earned moves are honest participation only.

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How to map your category's Reddit conversations

Reddit has become the place shoppers go to verify what an AI tells them to buy. The threads where your category is discussed now decide whether a recommendation converts. This free Claude skill turns the threads you gather into a map of the buying questions, the objections, your brand's standing, and where to show up, earned and paid.

Why Reddit is now a conversion gate

Nearly half of shoppers verify AI-generated product recommendations on Reddit before buying, and many trust the platform more than friends or family for that check. If your brand is absent from a high-intent thread, or represented by an old complaint, the sale can leak after your paid click already did its job. Knowing what the threads say is the first step to fixing that.

What the skill produces

It reads the threads you supply and returns a theme table (the recurring buying questions, objections, and praise, with how often each appears), a thread triage (intent, buying or reputation, and your brand's presence), and a split action list. It ranks by purchase intent and visibility, so the high-intent threads where you are absent or criticized rise to the top.

Why earned and paid stay separate

Treating Reddit as one budget is the mistake. Earned moves are honest replies in high-intent threads and genuine positive posts that can become Redditor Highlights. Paid moves are Shopping Listing Ads placed where a buying debate is already happening. The skill keeps them separate because they are different jobs, and it never recommends astroturfing or fake reviews.

Why now

At Cannes Lions 2026, Reddit launched Shopping Listing Ads and AI creative tools on its Community Intelligence engine, and the buying-thread formats are still in alpha and beta, so your category is not yet crowded with competitors' listings. The full background is in the source article, Half of Shoppers Check Reddit Before They Buy What AI Recommends. Get Your Brand Into the Thread.

Who it is for

Growth and performance marketers, brand and community teams, and ecommerce sellers who want to understand and show up in the Reddit conversations that now gate their conversions.

Get the free skill →