The skill
Install once. Describe your funnel and offer and get an event map, a CAPI payload spec, and a pixel-versus-CAPI call for every event.
What's inside
Three files, one job: tracking your bidding can learn from
Built for performance marketers, not engineers.
Install guide
A two-minute setup, plus what to have ready about your funnel, stack, and identifiers so the map fits your business.
Plan B prompt
No skills access? Paste the included prompt into any Claude chat with your funnel. Same rules, same payload spec, zero setup.
How it works
Three steps, from your funnel to live CPA bidding.
Step 1Describe your funnel
Tell Claude what you sell and your conversion steps, whether ecommerce, lead-gen, or in-store, plus which identifier you capture at conversion.
Step 2Get the event map and payload spec
The skill picks the few events that map to money, assigns pixel or CAPI to each, and writes the Conversions API payload with hashed identifiers and dedup keys.
Step 3Ship it and turn on CPA bidding
Hand the spec to a developer, fire the test events, confirm they dedup to one, then enable the conversion-optimized campaign.
No connection to your ad account. You describe the funnel, the skill writes the plan. Exact API field names are flagged as a template to confirm against OpenAI's current docs before shipping.
How to set up ChatGPT Ads conversion tracking
ChatGPT's conversion-optimized campaigns and CPA bidding go to advertisers who already have the OpenAI Pixel or the Conversions API in place. Tracking is the entry ticket. This free Claude skill turns your funnel into the event map and Conversions API payload spec that gets you there, ready to hand to a developer.
Why tracking comes before the campaign
OpenAI gives early access to conversion-optimized campaigns and CPA bidding to accounts that set up the pixel or the Conversions API in advance. If you wait until after launch, your bidding has no real conversions to learn from while competitors are already training theirs. Setting up tracking first is what makes the performance campaign types available to you at all.
Pixel, Conversions API, or both
The OpenAI Pixel covers browser-side events quickly. The Conversions API sends events server-to-server, which survives signal loss better and is where budget-deciding events belong. For events that map to money, a purchase, a qualified lead, a started checkout, the skill recommends running both with deduplication so one sale is counted once. It assigns the right method per event instead of instrumenting everything.
What a clean event map looks like
Each event needs a name, a trigger, a value and currency for revenue events, a unique event ID for deduplication across the pixel and the API, a hashed identifier, and a timestamp. The skill keeps the set small, one to four money events rather than a long list of micro-clicks, because CPA bidding learns faster from clean, high-signal conversions. Identifiers are hashed with SHA-256 and raw personal data is never sent.
Why now
ChatGPT serves close to a billion people and OpenAI is building a real performance ad business, so the channel is in its cheap, uncrowded phase. The marketers who wire up conversion tracking early get the cheap conversions. The full background, including the LiveRamp measurement deal and why it is not the move for most advertisers, is in the source article, ChatGPT Ads Can Finally Prove They Drive Sales. Set Up the Tracking Before You Need It.
Who it is for
Performance marketers running or testing ChatGPT ads, ecommerce and lead-gen teams that need outcome measurement before scaling spend, and anyone who wants conversion-optimized campaigns and CPA bidding rather than click-based guessing.