The skill
Install once. Attach a Meta lead export, give your ICP, and get a ranked list with a verdict, a score, and a reason for every lead.
What's inside
Three files, one job: only real leads, answered fast
Built for performance marketers, not engineers.
Install guide
A two-minute setup. Turn on code execution, upload the skill, switch it on. Includes a no-install option.
Plan B prompt
No skills access? Paste the included prompt into any Claude chat with your leads and your ICP. Same logic, zero setup.
How it works
Three steps, from a messy export to ready replies.
Step 1Export your leads
Pull your Meta lead-form leads as CSV or XLSX. Keep any verification columns, the skill uses them to gate out junk.
Step 2Hand them to Claude with your ICP
Give your buyer definition once. Industry, company size, target roles, geography, and a disqualifier list. The skill reuses it across the whole batch.
Step 3Get verdicts plus ready replies
Back comes a table of qualify, review, and disqualify with reasons, plus a first Messenger or WhatsApp reply for every good lead, in the lead's language.
No live connection to your ad account. You bring the export, the skill does the scoring and the drafting. Nothing leaves your chat.
How to score and reply to Meta leads with AI
Meta lead ads are cheap to fill and easy to flood with junk. The fix is not more volume, it is judging each lead against your real buyer and reaching the good ones inside the five-minute window. This free Claude skill scores every Meta lead, gates out the unverified ones, and drafts the first reply for you.
What "lead triage" actually means
Triage is sorting leads by whether they are worth your time before a human touches them. The skill applies hard gates first, a lead that matches a disqualifier (competitor, student, job seeker, out-of-area) or fails Meta verification is cut. Everything else is scored on ICP fit, intent signal, budget proxy, and geography, then labeled qualify, review, or disqualify with the reason.
How the skill scores a Meta lead
It reads your export, maps the columns, and judges each lead against the ICP you supply. Missing fields are marked unknown rather than guessed, so a thin lead drops to review instead of being falsely qualified. The output is a ranked table plus a QA summary, how many qualified, the top disqualify reasons, and which fields were missing across the batch.
Why the first reply has to be instant
Speed is the lever. Contacting a lead within five minutes makes you far more likely to qualify it than waiting half an hour, and most buyers go with the first business that responds. The skill drafts that first Messenger or WhatsApp reply in the lead's own language, short, mobile, and built to send now, so you act inside the window instead of calling back two days later.
Why now
Meta made Advantage+ Leads global and added SMS and work-email verification plus in-ad chat, but the toggles ship off by default and Meta still does not write your reply. The judgment and the speed are on you. This skill is the layer that turns a verified lead into a sent reply. The full background is in the source article, Meta Finally Attacked the Junk-Lead Problem. Most Advertisers Will Skip the Fix.
Who it is for
Performance and growth marketers running lead-gen on Meta, B2B and service businesses, agencies triaging client leads, and anyone reporting cost-per-qualified-lead instead of cost-per-lead.